Custom Audience Development
Custom audience development is primarily built in 2 different ways.
The first way to build programmatic custom audience development is by applying RTB media buying and programmatic targeting tactics to a wide audience universe. Over time programmatic campaign data begins to refine the original audience targeting to a more defined data-driven audience profile, which is continually optimized until the campaign KPIs prove that the precise audience has been achieved.
Further define your programmatic data-driven audience targeting
Once the data-driven audience profile is established we can match the client programmatic audience profile to strongly aligned publisher sites, private marketplaces, and programmatic direct or whitelisted site opportunities inside our RTB campaigns.
Know your exact audience, and only market to them.
Clients may wish to only target audiences they know. This is especially helpful for business clients with a highly defined client profile in mind.
For these clients we can CRM onboard their client lists, or onboard 2nd and 3rd party programmatic audiences by matching the customer client profile to publisher data by North American Industry Classification Standards (NAICS), job function, company size, geography, firmographic and demographic information, as well as by IP.
Additionally, 3rd Party + IP targeting allows our clients to target individuals by organization belonging to a specific industry, or individuals inside those organizations.
For each campaign we can do any, or all of this for you. For one price. Everything included.
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.
We ensure advertisers reach their precise audience, at the appropriate scale.