Programmatic Mobile Advertising

Mobile display allows for targeting of those who are heavier mobile browsers, and app users. You have access to the top in-app and mobile web inventory via mobile-specific exchanges such as MoPub and Millenial Media.

When developing your next online advertising campaign it is imperative you take into account 3 out of 4 Canadians 18+ use a smartphone – at audienceGPS.com we help you design the top performing creative assets that speak to these mobile users, then optimize your creative throughout your campaign.

mobile advertising

All the targeting tactics open to display advertising are also applicable to your mobile advertising.

The Internet Advertising Bureau (IAB) creates the ad standards for mobile advertising.

2017 Digital Advertising Standards

2017 Dynamic Content Advertising Standards

Conversion

We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard

The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.

Conversion pixel placement can be a useful tool when negotiating CPA media.

Agency Services

We’re a full service shop, so whatever your campaigns need, and you would like us to do for you, we’re here to help – from strategy, design and development to hosting and database.

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