Publisher Direct Inventory

At audienceGPS.com when media buying for our clients we also scour the market for well aligned publishers whose audiences match up nicely with our client audiences.

As discussed with programmatic direct, and private marketplaces we can create one-one relationships with the intended publishers via Deal ID’s and manage the on-site ad campaigns through the audienceGPS.com DSP.

One area we also like to discover is if the publishers are interested in making their audiences available after they leave their sites, or areas of their sites through site placement of our retargeting pixels. The costs are generally negotiated on a CPM basis and this allows our clients ads to be targeted to these users after they leave the publisher site.

Publisher Direct

Benefits:

Your audience is defined based the marketer’s knowledge of the publisher site, or site section, and how it matches up with their product.

Using the audienceGPS DSP and your data allows you to only bid and purchase impressions which meet your audience target. You can buy 1 or 1,000,000 impressions, it’s up to you.

You can dedicate a defined budget to each publisher audience. You can also apply a higher RTB bid amount to this media and take advantage of a premium audience as it browses online after visiting a site you know, or a section of the site you feel is well aligned to your brand.

Reporting

Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API

Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.

Custom reports can also be set-up to meet specific client needs.

Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.

Reporting

Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API

Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.

Custom reports can also be set-up to meet specific client needs.

Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.

Programmatic Advertising Agency - Audience Solutions

Audience Solutions

The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.

We ensure our client audiences are precise, and the ad delivery channels are engaging.

Programmatic Advertising Agency - Audience Search

Audience Search

Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.

We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.

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