Further define your programmatic data-driven audience targeting Once the data-driven audience profile is established we can match the client programmatic audience profile to strongly aligned publisher sites, private marketplaces, and programmatic direct or whitelisted site opportunities inside our RTB campaigns. Know your exact audience, and only market to them. Clients may wish to only target audiences they know. This is especially helpful for business clients with a highly defined client profile in mind. For these clients we can CRM onboard their client lists, or onboard 2nd and 3rd party programmatic audiences by matching the customer client profile to publisher data by North American Industry Classification Standards (NAICS), job function, company size, geography, firmographic and demographic information, as well as by IP. Additionally, 3rd Party + IP targeting allows our clients to target individuals by organization belonging to a specific industry, or individuals inside those organizations. For each campaign we can do any, or all of this for you. For one price. Everything included.