Programmatic Display Advertising
Display advertising allows traditional banner ad units to be used across the largest programmatic inventory of exchanges, networks, and publishers available.
Display advertising comes in all shapes and sizes, from text and banners, to pop-overs, full page over-lays and video ads.
All display advertising follows an industry standard created by the Internet Advertising Bureau
At audienceGPS.com we have access to reporting that shows the top performing ad units by industry, which help all our campaigns start off on the right foot.
Conversion
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.