Programmatic Mobile Advertising
Mobile display allows for targeting of those who are heavier mobile browsers, and app users. You have access to the top in-app and mobile web inventory via mobile-specific exchanges such as MoPub and Millenial Media.
When developing your next online advertising campaign it is imperative you take into account 3 out of 4 Canadians 18+ use a smartphone – at audienceGPS.com we help you design the top performing creative assets that speak to these mobile users, then optimize your creative throughout your campaign.
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
We’re a full service shop, so whatever your campaigns need, and you would like us to do for you, we’re here to help – from strategy, design and development to hosting and database.