Dynamic creative allows advertisers the most powerful tool for engaging audiences on a one-to-one level. Each ad is dynamically created, personalized, and delivered in real-time to specific targets based on information collected about the user’s individual needs and interests. Dynamic creative then offers recommendations for like-minded products or services and continually adapts the advertising to match changes in the individual’s interest.
All the targeting tactics available to display advertising are also applicable to your dynamic creative advertising – and are available across all media channels including mobile, in-app, desktop, etc.
Isolate a specific data point, then serve a custom dynamic creative based upon the incoming data, whether it be location, or keyword – and utilize inventory feeds to match users with specific products they are searching for including Google Product Feed (Retail).
The Internet Advertising Bureau (IAB) creates the ad standards for dynamic creative advertising.
Dynamic Creative Ad Types:
Single Product View
Displays the specific product a user is searching for online. Similar products are viewable by clicking a ‘next’ or ‘arrow’ buttons on either side of the product picture. As the user clicks the products offered evolve to show similar products to the original.
Displays the specific product a user is searching for as well as similar products in one glance. Similar products ‘carousel’ in real-time to show even more product options. As the user clicks or hovers over products shown, the products offered evolve to show similar products to the original.
Mobile Dynamic Creative that displays contact information for nearest local agent, representative, or franchise for services users are searching for online.
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
We’re a full service shop, so whatever your campaigns need, and you would like us to do for you, we’re here to help – from strategy, design and development to hosting and database.