Programmatic Video Advertising
Video advertising opens up yet another channel, and more inventory to engage with your customers through. We support pre-roll, mid-roll, post-roll, in banner video, and can deliver across in-app, mobile, and traditional desktop browser inventory – we offer full video production services as well.
Targeting tactics available for your video advertising include site, and search retargeting, keyword and category contextual – and can be displayed across media channels including mobile, desktop, and connected TV.
We work with exchanges such as SpotXchange and AdX (Doubleclick) to ensure your video ads are seen by users on premium publishers and mobile apps. All placement appears above the fold for the strongest viewability.
At audienceGPS.com our production department can help produce the strategic content and capture it in engaging video for your next campaign.
The Internet Advertising Bureau (IAB) creates the ad standards for programmatic video advertising.
Digital Video Ad Format Guidelines & Best Practices
Digital Video In-Stream Ad Format Guidelines
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
We’re a full service shop, so whatever your campaigns need, and you would like us to do for you, we’re here to help – from strategy, design and development to hosting and database.