Programmatic Connected TV
Connected TV (CTV) refers to either a TV with integrated internet capabilities or a TV that’s connected to a device with internet capabilities. Traditional linear TV differs from CTV as it only provides the viewer the option to watch scheduled TV programming. CTV devices include Smart TVs, gaming consoles, streaming devices such as AppleTV, Google Chromecast and Roku, and advanced set-top boxes from cable companies.
CTV affords our advertisers the ability to advertise to those viewing digital content on their television sets. The ads play at the full resolution of the TV on media app load or in program during streaming.
At audienceGPS.com our production department can help produce the strategic content and capture it in engaging video for your next campaign. The Internet Advertising Bureau (IAB) creates the ad standards for programmatic video advertising.
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
We’re a full service shop, so whatever your campaigns need, and you would like us to do for you, we’re here to help – from strategy, design and development to hosting and database.