3rd Party Audience Onboarding
3rd Party (3P) data onboarding allows audienceGPS.com to match our customer CRM files to like-minded 3P audiences, then advertise to this precise audience cross-device – at work, at home, and mobile – at the desired daily frequency, and campaign duration.
We compare client CRM data against the North American Industry Classification System (NAICS), then standardize job title to job function, number of employees to company size.
We curate a new audience for our clients by matching the CRM profile to the most precise audience data available through our partnerships with leading third-party data providers: Dun & Bradstreet, Equifax, Profound Networks, Pacific Data Partners, publisher networks, and many more.
When advertising to this new audience the client knows exactly who they are targeting from the outset.
If these visitors visit the client site the profile is added on the client side and accessed through future site re-targeting and a new internal audience is immediately born.
In Canada we onboard email to allow us to map to the users’ online profiles.
In the United States we can onboard name and address, or email to map to customers’ online profiles.
All data is anonymized and scrubbed of any personally identifiable information (PII).
All email is hashed before it enters the system. Hashing is an encryption method that converts an email address into a hexadecimal string. Each hexadecimal string is unique, and remains consistent regardless of where it is used to login online.
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.