IP Targeting
IP targeting allows audienceGPS.com clients to target entire organizations – we append public IP to the client CRM file, or to 3rd Party (3P) audiences that match the profiles, or demographics of our client CRM files. These audiences are then onboarded and ready to advertise to.
Clients can also target households by public IP range.
IP targeting allows for a wide reach inside an organization – or when targeting neighbourhoods for consumer clients.
All IP targeting allows for geo-location targeting as well.
Data Privacy
All data is anonymized and scrubbed of any personally identifiable information (PII).
All email is hashed before it enters the system. Hashing is an encryption method that converts an email address into a hexadecimal string. Each hexadecimal string is unique, and remains consistent regardless of where it is used to login online.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.