2P + 3P Audience Onboarding
Third-party data
Third-party audience data is available for online marketing the same as it is for direct mail, or tele-marketing. Our audienceGPS.com audience development team will begin by researching all data avails that match your target audience. We will then onboard this audience for our clients and begin to target these users as they browse the internet.
Second-party data
Second-party data is essentially a well-aligned partner’s first party data that is shared with you because there is an affinity to the data without being competitive. Second-party data also plays a large role in audience development and targeting.
Benefits:
- Using 2P and 3P data allows you to know your exact audience from the start – and advertise specific offers solely to them.
- Onboarding audiences also allows you to quickly develop an audience profile you can then use to optimize additional programmatic targeting campaigns.
3P data partners
Acxiom | Pacific Data Partners | BlueKai | Oracle | Exelate | Dun & Bradstreet | Integral Ad Science | Pixalate | LiveRamp | Lotame | Krux | Neustar | Nielsen | Adobe | Datatonics | And many more
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.