RTB Ad Network
Definition:
Ad networks are formed when a group of publishers join a network to aggregate their site audiences into interest segments and sell these categories to advertisers in a controlled marketplace.
Where ad exchanges offer variety allowing buyers to see all options available and associated costs at the impression level in a RTB environment, ad networks are a closed group of publisher inventory that is marked up into a fixed CPM and marketed as specialized ad inventory.
A key benefit to ad networks is it allows advertisers to easily scale up across multiple like-minded publisher audiences instead of having to maintain direct relationships with each.
Demand Side Platforms (DSP) and ad networks.
Now you can manage all of your campaigns regardless of inventory inside the same media buying and reporting tool.
AudienceGPS.com offers full campaign media services to our clients – acting as a trade desk during the media buying phase, a DSP during the targeting, campaign management and optimization portion and a DMP at the audience development level.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.