RTB Open Exchange
Definition:
A virtual marketplace where participating suppliers auction their impressions to eligible buyers. The ad exchange announces each impressions, in real-time, and asks buyers if they are interested to buy said impressions and at which price.
An open exchange is an open digital advertising marketplace which aggregates inventory from multiple partners allowing buyers to bid either manually or programmatically to purchase ad impressions. Ad inventory on an open exchange allows all buyers equal opportunity to purchase the same inventory.
Targeting the Right People through Data
Our ad exchange partners allow our clients to fully utilize our targeting capabilities to the widest array of sites in the world through data repositories that allow us to match their audience requirements.
The data the ad exchanges collect is through platform login, 3P data appending, and additional behavioural data including browsing content interest and advertising intent.
Publishers use Supply Side Platforms (SSP) to sell their advertising through ad exchanges – and these ad exchanges provide the bulk of all available ad inventory. Demand Side Platforms (DSP), and Trading Desks buy the inventory made available.
AudienceGPS acts as a DSP, Trading Desk, and Data Management Platform (DMP) – we combine our proprietary targeting technologies with unstructured data to deliver the best audience development tactics on the market today.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.