Programmatic Private Marketplace
Definition:
A private marketplace (PMP) is an invitation-only RTB auction where publisher / s invite a select pool of advertisers to bid on their available premium inventory. Unlike the open exchange, at auction the buyer knows which site / s the ad impressions will run on.
Deal ID
As with programmatic direct media buying, the audienceGPS.com DSP plugs directly into the premium publisher site via a Deal ID. Unlike programmatic direct, your private marketplace inventory transaction is done within the auction environment.
The Deal ID allows you to easily reach premium placements on-demand through the audienceGPS.com DSP before it becomes widely available, while also giving you a way to apply your first party data, and targeting capabilities to any and all your premium placements.
Private Auctions:
- Negotiated minimum price
- Invitation only auctions
- Non-guaranteed impressions
Benefits:
Using the Deal ID you are able to apply all the same targeting techniques that are working well inside your other campaigns – now across 100% premium sites, and ad units.
You access the best inventory before it hits the open exchange – thereby reaching a new audience of users who are not accessed through the open exchange.
Using the audienceGPS DSP and your data allows you to only bid and purchase impressions which meet your audience target. You can buy 1 or 1,000,000 impressions, it’s up to you.
You get access to premium inventory at a lower price than you will likely get with programmatic direct ad buying.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.
Contact Us
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