Programmatic Direct
Definition:
Programmatic direct allows advertisers to buy guaranteed ad impressions in advance from premium publisher sites or apps strongly aligned to their desired audience. Programmatic direct is a human agreement between advertiser and site owner with guaranteed inventory using the DSP to provide the targeting and manage the campaign.
Protected Premium Inventory
This publisher inventory is usually protected premium inventory, in unique formats i.e. home-page-takeover ads at a set price for an agreed upon number of impressions – the equivalent to buying directly from the supplier, and bypassing the retailer.
A deal ID is passed from the DSP to the publisher to track impressions, and retain all campaign metrics inside the platform.
Futures Market, Programmatic Guaranteed
In the case of Guaranteed Deals, sometimes referred to as Futures Market or Programmatic Guaranteed, an advertiser can lock in a predetermined amount of impressions for a fixed price and use these impressions as they like. If the CPM goes up, they are protected in their original contract.
Programmatic Direct – 3 types of deals
Preferred Deals:
Fixed price
One-to-one deals
Non-guaranteed volumes
Guaranteed Deals:
Fixed price
One-to-one deals
Guaranteed volumes
Private Auctions*:
Negotiated minimum price
Invitation only auctions
Non-guaranteed volumes
*discussed further under Private Marketplace
*AudienceGPS.com devotes energy to media research and partnership development between our clients and well aligned publishers through our programmatic direct initiatives – this strengthens the partnership between agency and client lifts campaign performance and overall channel ROI.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Reporting
Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API
Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.
Custom reports can also be set-up to meet specific client needs.
Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.