Proximity Marketing
Proximity or micro-location marketing is used by marketers to engage new customers on their mobile devices via beacon technology – and convert physical traffic in areas customers frequent.
Proximity marketing can be utilized using beacons to push notifications to the mobile devices of users who have downloaded your mobile App – as well as those without an App.
Each beacon is programmed with a 40 – 50 character message, plus a URL that will load a webpage, or video. The beacon is then placed in a location where potential customers visit and frequently will check their mobile devices. Concurrent messages can also be programmed on the same device.
A radius is programmed to broadcast the messaging to those within a maximum range of 100 metres. The broadcast radius can be adjusted to within a centimetre of the device.
Audience engagement strategy is key
We will help you develop a strategic audience engagement strategy which will include:
- Strategy development
- Beacon programming – messaging, targeting
- Strategic beacon placement
- Beacon monitoring, maintenance – if required
Mobile device targeting can include:
Without mobile App
- Device range
- Mobile device default language – the ability to program separate messages by device default language
- Day-parting – day / time of day messaging
- Scheduling – pre-programming of messaging based on multiple locations
- All Android mobile devices – only those iOS devices with coupon download
- Remote programming
With mobile App
Additionally – when a mobile APP is used:
- Device recognition – first instance vs second instance messaging
- Customer analytics based on user registration / beacon engagement
- Mobile insights
- Data collection
Additional uses:
Our beacons can also be used to set up non-marketing initiatives such as:
- Enhance visitor interactive experience
- Help your audience navigate an area
- Gamify a users’ experience
- Learn which areas get the most footfall and how users interact with specific spaces
- Enable automatic check-ins at your office
- Add environmental information for visually impaired people
- Track tools, transport, commodities, and stock
- Secure your venue and assets
App development
White label app development using pre-built strategies and frameworks - or custom app development starting from ground zero – we develop mobile apps that meet our clients’ objectives
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