Proximity Marketing – With Mobile App
When a mobile app is used is used in conjunction with beacons the channel unlocks additional features that include:
- Device recognition – first instance vs second instance messaging
- Customer analytics based on user registration / beacon engagement
- Mobile insights
- Data collection
When beacons are placed in locations all Android and iOS mobile devices who have downloaded your mobile App will receive a notification if within broadcast range of the location.
Proximity marketing with a mobile App is a dynamic marketing channel that allows you to understand who an audience is, and how they interact with a business, or location
Audience engagement strategy is key
We will help you develop a strategic audience engagement strategy which will include:
- Strategy development
- Beacon programming – messaging, targeting
- Strategic beacon placement
- Beacon monitoring, maintenance – if required
Dynamic marketing channel for:
Sending customized offers and messages to your mobile App users
- Advertise to nearby customers – or advertise in locations your customers frequent
- Reward visitors with exclusive and free access to VIP information
Enhance your mobile App user’s interactive experience
- Enhance your visitors experience with personal, customized and engaging messaging
- Help your visitors learn more about exhibits they are standing in front of
- Make objects ‘alive’ and enable them to ‘talk’ with visitors
- Save money on audio guides by enabling them in your mobile App
- Gamify the user experience
- Link proximity to social media enabling uses to share their experiences
- Enable a proximity based ordering feature in your mobile App
- Enable booking of venues, accommodation, restaurant, experiential on the spot
- Help visitors register with their smartphones so they don’t have to stand in line
- Enable exchange of contact information through proximity app at your event
- Make indoor navigation intuitive
- Attract people to landmarks, or historical sites through context-rich navigation solutions
- Integrate beacon and GPS navigation for outdoor / indoor spaces
- Help the visually impaired navigate your venue
Track your customers and goods
- Learn which spots receive the most footfall and how users interact with those spaces
- Enable automatic check-ins at your office
- Identify best places to exhibit your offers
- Identify peak times at your venue
Targeting with a mobile App includes:
- Device range
- Mobile device default language – the ability to program separate messages by device default language
- Day-parting – day / time of day messaging
- Scheduling – pre-programming of messaging based on multiple locations
- All Android and iOS mobile devices
- Device recognition – first instance vs second instance messaging
- Customer analytics based on user registration / beacon engagement
- Mobile insights
- Data collection
- Remote programming
App development
White label app development using pre-built strategies and frameworks - or custom app development starting from ground zero – we develop mobile apps that meet our clients’ objectives