Programmatic Targeting Solutions
Targeting solutions allow audienceGPS.com to cast a defined, yet much wider audience net based on our clients’ required customer profiles.
The audience development benefits are two-fold:
1. Each campaign is set up with multiple tactics, which are continually optimized throughout by our ad ops team toward client CTR, or CPA KPIs.
2. Campaign learnings such as top performing competitive keywords, and audience locations can be used for additional channel marketing.
Cross-channel capabilities:
Display | Mobile | Native | Dynamic Creative | Video | Connected TV | Audio
Publisher Site Retargeting
Taking advantage of audiences generated by sites strongly aligned to your customer base is essential for success online. Audience partnerships are negotiated and utilized by placing retargeting pixels on the publisher site targeting those with your ads after they leave.
Site Retargeting
Placing retargeting pixels on your own site allows audienceGPS.com to advertise to your site visitors after they leave your site.
Search Retargeting
Keyword conquesting your competitor sites allows audienceGPS.com to gather a list of competitive keywords used to produce page 1 search results for their sites – if a user searches on any of these words, upon leaving the search engine your ad then displayed.
Keyword Contextual
Create a custom list of keywords relevant to your campaign and audienceGPS’ contextual targeting technology will search for sites containing content with your keywords for which to display your ads.
Category Contextual
Similar to keyword contextual – choose from a list of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau) relevant to your campaign – then audienceGPS.com will serve your ads only on those sites with pages categorically relevant.
FB Newsfeed
Boost reach with inventory from the leading social media site. Target users on their Newsfeed using our massive data network for access to over 600 million user profiles.
Geo-fencing
Geo-fencing is the most reliable way to target mobile users at those primary locations, or zones your customers frequent with pinpoint accuracy.
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