Category Contextual Targeting
Similar to keyword contextual – choose from a list of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau) relevant to your campaign – then audienceGPS.com will serve your ads only on those sites with pages categorically relevant.
Category contextual targeting can be done based on the pages a user is currently viewing, or pages they have viewed in the past. The user can be targeted instantly upon landing on the page, or targeted up to 30 days later.
You will know exactly how each category is performing through our standard transparent reporting. Each category can be optimized on the fly to ensure your campaigns are running at peak efficiencies.
To view full list of the categories available please visit IAB Content Taxonomy
Keyword / Category Contextual
Combine your keywords and categories to create a fully customizable audience, and only target those users that are interested in your offering.
As with all of our tactics, geo-location filtering will be added to ensure the audience stays on target.
Conversion
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.