Geo-fencing is the most reliable way to target mobile users at those primary locations your customers, or your competitors’ customers, frequent with pinpoint accuracy.
Our geo-fencing technology enables our clients to customize audiences by exact location – or by drawing shapes around public areas. If a mobile user enters the building, or public space, they are targeted with our client’s ads.
The mobile user can be targeted instantly upon entering the building or public space, and further targeted for up to 30 days.
There is no limit to the number of locations a client can target.
Conversion zones are the most powerful tool for tracking the impact of online advertising to bricks and mortar customers.
A conversion zone is a virtual boundary drawn around your business location via a GPS map. The map allows us to track the amount of bricks and mortar traffic that has seen one of our client’s ads from visiting another geo-fenced location (competitor’s store, venue, area of the city).
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.