Search Retargeting
Keyword conquesting your competitor sites allows audienceGPS.com to gather a list of competitive organic, and paid keywords used to produce their page 1 search results – upon leaving the search engine, if a user searches on any of these words, your ad now appears.
Unlike search engine marketing, search retargeting allows for competitive brand names, and trade-marked terms.
Search retargeting allows our advertisers the ability to target potential customers with their advertising based on the searches they perform across the web.
Our platform allows full visibility and control for each targeted keyword and comes with the ability to vary bids for individual keywords – and shows spend and performance of each keyword, domain, exchange, time of day, and more. We do not engage in CPM arbitrage.
Variable Recency
You can choose the length of targeting for each keyword searched – 15 seconds after the term has been searched by a user, up to 60 days.
As with all tactics, geo-location is used to further define the audience – and can be optimized throughout the campaign.
Conversion
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.