Site Retargeting
Placing retargeting pixels on your own site allows audienceGPS.com to advertise your desired messaging to your visitors after they leave.
Industry metrics show approximately 98% of users will leave a site without converting. Now you can target these users with offers based on the pages they entered your site encouraging them to return and convert into customers.
Variable Recency
You can choose the ad frequency as well as the length of targeting – 15 seconds after they leave your site, up to 30 days.
You will also discover the site visitation patterns of your existing customers and we will apply this learning to your other tactics.
Conversion
We can also measure conversion through a client site conversion pixel whereby the pixel is added to the conversion page, or pages of choice. If the conversion page is visited a ‘clicked – conversion’ is added to the reporting dashboard
The beautiful part is if an ad is served to a user, and that user doesn’t click the ad, but visits the advertised site a few days later via other means we still know when the visit occurred and the conversion page was viewed – a ‘viewed – conversion’ instance is added to the reporting dashboard.
Conversion pixel placement can be a useful tool when negotiating CPA media.
Audience Solutions
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Audience Search
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.